Integrated Marketing²

A Powerful Internet Marketing Communications System

We have designed Integrated Marketing² to be a powerful online communications system that coordinates and integrates the most effective proven tools, methods and processes to achieve maximum business results.

The system has been designed based on the absolute core fact of all marketing, which is that all human interactivity that produces results involves effective communication.

To get the best results with internet marketing communications, the three main activities that have to be executed are:

1. List Building - It all starts with a contact which in the electronic communications world is an email address. The objective of list building is to obtain the email addresses of people who have indicated an interest in a specific topic.

• Subscribe people to electronic newsletters with an irresistable offer.
• Cross promote lists with other list owners (join ventures, etc.)
• Use visitor traffic on other web sites to have people opt-in to your newsletters.
• Use newsletters to involve people in discussion groups, forums and other online activities.

2. Traffic Building - The purpose of traffic building is to (a) stimulate people to subscribe to electronic newsletters and (b) increase exposure to a company's products and services. It is more important to get the subscriptions because prospects may not be ready to buy when they come to a web site and you want to be able to follow up to sell them more/again.

• Start with a web site that has has been optimally designed with the best keywords and internal linking system.
• Implement programs that build valuable back links to your web pages.
• Participate often in cross-promotions.
• Use press releases frequently.
• Establish a video communications and marketing program.
• Use social media to increase exposure and web site traffic
• Insure that web pages are mobile ready and implement a mobile marketing communications program.
• Use topical trafic exchanges to increase exposure.
• Use tasteful, effective pop-up ads to (1) increase web page traffic and/or (2) inspire people to subscribe to newsletters.
• Use effective banner/text-based ads to (1) increase web page traffic and/or (2) inspire people to subscribe to newsletters.
• Participate in carefully selected and cost-effective pop-up and banner/text-based ad exchanges to increase exposure and traffic.
• Use topical trafic exchanges to increase exposure.
• Implement online promotional methods such as contests, parties and prizes.

3. Community Building - Communities come into existence when people interact positively in a variety of ways (cross-communications).

• Use electronic discussion groups (lists) to increase interaction among people and learn to know and trust each other.
• Implement affiliate and other referral programs that use the above methods to increase exposure, traffic and list subscriptions.
• Use online forums/bulleting boards to increase communications, community, exposure, traffic and list subscriptions.
• Use online chat events to increase communications, community, exposure, traffic and list subscriptions.
• Use online audio/video to increase communications, community, exposure, traffic and list subscriptions.

The methods and processes referred to above are well know by experienced Internet marketers in and of themselves. However, few if any businesses have established a integrated communications structure that coordinates and integrates all of them as part of an organized, coherent system!