NMC KNOWLEDGE BASE

We are presently recompiling and updating our existing knowledge base. It includes key articles and links about core topics relating to internet marketing.  We will make this knowledge base available to all visitors.  Please feel free to make suggestions if you come across something that you believe to be particularly relevant. The information will be topically organized as follows:

• Internet marketing - General information on internet marketing.
• Internet advertising -  What is involved in advertising on the Internet?
• Internet market data -  Information on use and growth of the internet; internet demographics.
• Internet market research -  How to use the internet to do market research.
• Webpage design and layout - Information on webpage presentation from a marketing and promotional point of view, not webpage construction.
• Promotion and publicity -  How to work proactively to let people, prospects and customers know about your business.
• Electronic newsletters -  Information relating to the use of electronic newsletters.
• Copy writing -  How to write copy that gets results.
• Internet marketing software tools -  What kinds of software tools are available to market on the Internet?
• Internet marketing listservs, chatgroups, forums -  Electronic communications groups that deal with topics relating to Internet marketing.
• Customer service -  How to use electronic customer service to market better on the Internet.
• People - The people who are knowledgeable about marketing on the Internet.

Below we have identified some quality links that are among  the best we have found for business people who want to improve their marketing on the Internet.  In choosing these links we have tried to be very selective.  If you believe that another link deserves to be placed on this page, please let us know. Email info@netpartners-marketing.com

• www.ActivMedia.com  This is a good source of resources, including proprietary research conducted by ActiveMedia.
• www.cyberatlas.com  Another excellent resource site for web marketers. It includes highlights about web developments as well as Internet use statistics.
• www.internetnews.com/IAR/  The Internet Advertising Report.  If you want to keep track of advertising and marketing related current news, this is one of the best places to go, or better yet, subscribe and have the information emailed to you once a week.
• www.jup.com  One of the best sources for research and analysis of consumer activities on the Internet.
• www.webreference.com These page provide a large number of links relating to web advertising.
• www8.zdnet.com/zdimag/cyberstats/   This site has some very useful, current statististics of interest to Internet marketer. A visit here and a look at the information can get you up to speed quickly on some of the basic.

Mission Statement To optimize the use of Internet technology for both customers and vendors by focusing on improving interactions among people. The knowledge which we have gained from extensive business research and development activities is shared with our clients to implement cost-effective and productive Internet marketing communications.