RESEARCH

NMC's Research and Development Department are constantly testing marketing techniques, strategies and software programs and systematically testing their effectiveness. Clients may from time to time receive reports or reviews of such resources together with any recommendations or reservations we feel are justified.

Research is carried out with a focus on specific areas such as:

• type of technique - eg direct method, lead generation, ad copy, list building, reciprocal linking
• level of effectiveness - eg. can this be easily used or applied by even the "newest" marketer
• quality of result - is it worth pursuing
• free or fee - how effective was it in relation to its cost
• quality of service - are the owners/operators easily contactable

See also our section on Keyword/PPC techniques for more information on how we can assist you in this area.

We can also undertake specific research tasks, such as identifying and contacting webmasters who might be interested in exchanging links with you.

Mission Statement To optimize the use of Internet technology for both customers and vendors by focusing on improving interactions among people. The knowledge which we have gained from extensive business research and development activities is shared with our clients to implement cost-effective and productive Internet marketing communications.